According to sources, the number of middle-aged and older men pursuing cosmetic enhancement is nearly three times greater than what it was 15 years ago. Dr. Carlos Chacon of Divino Plastic Surgery has a few theories to explain this trend, which he has seen reflected in the waiting room of his own plastic surgery practice.
Why Do CEOs Pursue Cosmetic Enhancement?
More men than ever are working later in life — some maintain busy careers well past retirement age. It’s understandable that they want to minimize signs of aging so they can keep up with a cutthroat workforce and competitive job market. Cosmetic enhancement can provide the extra boost of confidence they need to stay successful in business.
For many chief executives in client-facing roles, it’s important to project an energetic, masculine and confident appearance, even in their 60s and 70s. These executives clearly have a passion and a zest for business, and it’s critical to “look the part.”
Also, certain older business executives have enjoyed great success in their careers, and pursue cosmetic surgery as a way to treat or reward themselves. They don’t see cosmetic surgery as vain; they simply want to look as good as they feel.
The Most Popular Procedures among Male Executives
Data gathered by the American Society for Aesthetic Plastic Surgery shows that the top cosmetic surgeries among men include:
- Liposuction to treat stubborn fat deposits around the body
- Eyelid surgery to rejuvenate the eye area
- Rhinoplasty to treat an oversized/crooked nose, fix a bothersome feature or improve breathing function caused by a structural abnormality (e.g., deviated septum)
- Male breast reduction to create a more masculine and chiseled-looking chest
- Ear surgery to treat oversized ears or ears that stick out from the head
Non-Surgical Treatment Options
Cosmetic surgery isn’t the right fit for everyone. Some of Dr. Chacon’s male patients want to look their best, but don’t have the time or inclination to pursue surgery. In his last blog post, Dr. Chacon explained the nonsurgical cosmetic treatment options available at his practice. An anti-wrinkle treatment or spa service can be conveniently scheduled during a lunch break, and yield transformative results. If you are a busy CEO that doesn’t have time for surgery, take a look at our nonsurgical treatment options.
To schedule a consultation with Dr. Chacon to learn more about your surgical and nonsurgical treatment options, please contact Divino Plastic Surgery by calling (858) 633-7546 today.